Blogshop, blogshops and even more blogshops!
Clothes, bags, shoes and accessories that women can never resist!
(Source: Google Images, 2010)
It all started from some Taiwan-based websites selling nice apparels and bags demonstrated in photos of beautiful models with fine figures and lovely make-ups (Yip 2009). However, these Taiwan-based websites do not accept any orders from overseas and many online shoppers were disappointed. Thus, this came to the dawn of local Malaysian sites selling Taiwanese goods (Yip 2009). This has provided so much convenience for those online shopping lovers and gradually, there are more and more young entrepreneurs start venturing into the blogshop business. They are brave enough to take on this risk as they have sensed the great potential that blogshops possess for the market, particularly in the cyberspace. Lee claims that "online shopping is set to grow in a big way in Malaysia, judging from how it has grown in leaps and bounds for particular services" (Leong & Lee 2009).
A nice shot of model showing the apparel sell in a blogshop.
(Source: www.tougechic.com 2010)
One of my favourite pastimes is to browse through all the blogshops available online. I am an avid e-shopper and I have to admit that blogshops has indeed implied a great impact on me and my friends. It is always so hard for us to resist the lure of blogshops. Once we start to visit a blogshop, it can take us a few hours to have our eyes stick to the laptop screen. It always leaves me to ponder, why are we doing this?
In fact, there are many people who are also indulging in this phenomenon. According to a survey conducted by The Nielsen Company last year, a total of 30% Malaysian Internet users have performed online purchases. People enjoy online shopping because the product that we purchase will be sent to our doorsteps with just a few clicks on the computer screen. It is so convenient.
In my opinion, the convenience of online shopping has led some consumers to impulsive buying. New media has contributed in consumers' impulse buying. We know that blogshop first came in the form of a blog. It is why it is known as "blogshop". That is a form of new media that has encouraged the society to set up a blogshop as blogs are easy to function and most of them are free of charge. Similarly, e-shoppers are attracted to shop online due to its easy navigation and functionality.
Get what you want with just a few clicks,
nothing is more convenient than this!
(Source: DailyNews365.com, 2009)
In my opinion, the convenience of online shopping has led some consumers to impulsive buying. New media has contributed in consumers' impulse buying. We know that blogshop first came in the form of a blog. It is why it is known as "blogshop". That is a form of new media that has encouraged the society to set up a blogshop as blogs are easy to function and most of them are free of charge. Similarly, e-shoppers are attracted to shop online due to its easy navigation and functionality.
Interestingly, I have noticed that blogshop owners have recently found a new channel to promote their products, which is through social networking sites. For instance, blogshop owners upload all their products and details in Facebook. If we compare Facebook to blogs, Facebook definitely is a faster channel to update the customers on their new arrival as their updates will be automatically shown on the Facebook wall of those users who joined their Facebook page. All these viewpoints are generated through my personal experience. I believe that the shop-online-fever will still continue to grow.
Daily Boutique, one of the many blogshops that sell apparel via Facebook.
Reference
Leong, HY & Lee, KS 2009, Buying via Internet, The Star Online, viewed 15 June 2010,
< http://biz.thestar.com.my/news/story.asp?file=/2009/4/11/business/3620542&sec=business >.
Yip, YT 2009, Lure of online boutiques, The Star Online, viewed 15 June 2010,
< http://thestar.com.my/metro/story.asp?file=/2009/11/22/sundaymetro/5054261&sec=sundaymetro >.
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